A bright future for waterless beauty

 “People realize they can be eco-friendly without sacrificing great hair.” – Jennifer Peterson, founder of Vacaville Beauty

Beauty Independent spotlights Vacaville Beauty! Read about what inspired our founder, Jennifer Peterson, to create Vacaville Beauty and why it's a game changer in the clean beauty movement. Excerpt below; to read the full article by Jenny Berg visit Beauty Independent.

While Jennifer Peterson, a former Procter & Gamble packaging designer who launched Vacaville Beauty in November last year, understands that consumers tend to be fearful of trying something different, she’s convinced they’re ready to face their fears for the sake of the earth, at least as those fears pertain to haircare.

“I see a bright future for waterless beauty because of all the benefits it has for sustainability,” she says. “When consumers see they can have high-performing products with no sacrifice whatsoever, they are thrilled to make the change. I’ve noticed, too, that our loyal customers love to share what they’ve found with others, and they help organically with the conversation.”

At Vacaville, what customers love to share with their peers is the brand’s anhydrous, water-activated $32 powder-to-lather shampoo available in peppermint, orange and unscented versions. The brand also sells a $30 leave-in conditioner and detangler that isn’t anhydrous.

Shop the full collection of shampoo + leave-in conditioner.